Episodes

Hosts Megan Kacvinsky, Steve Coffey, and Denine Harper explore why building materials manufacturers invest heavily in ERP and CRM systems—only to find their teams still relying on spreadsheets. They unpack the root causes, the role of clean data, and how AI is reshaping what's possible when the technology foundation is right.

Megan Kacvinsky, Steve Coffey, and Denine Harper dig into why so many building materials brands look and sound identical—and why that sameness is costing them market share. The conversation covers how to build messaging that resonates across audiences, who needs to be in the room when crafting it, and how to actually get a sales team to deliver it consistently.

Megan Kacvinsky, Steve Coffey, and Denine Harper reveal the four organizational decisions that determine whether a website redesign succeeds or stalls: sample fulfillment, CEU scaling, distributor locator strategy, and customer service transformation. These aren't design problems—they're operational ones that catch most manufacturers off guard.

Megan Kacvinsky and Denine Harper sit down with Jake Erickson (VP of Sales & Marketing, Kwik-Wall) and Mike Keller (VP of Business Development, Kalwall) to break down what makes a dealer summit genuinely move the needle. From factory access and awards design to follow-up cadences and betting-on-yourself energy, this is a masterclass in turning a meeting into a momentum-builder.

“Architects are showing up with projects. But what are your reps wanting to talk about? Their products and their product features.” – Steve Coffey Summary In this episode of The Intersection, Megan Kacvinsky and Steve Coffey share their live reactions from the AIA Conference on Architecture in San Diego. Reflecting on the first day of the show, they discuss the strong attendance, high-quality architectural audience, and encouraging signs that stalled projects are moving forward despite ongoin...

In this episode of The Intersection, Megan Kacvinsky and Steve Coffey reflect on their biggest takeaways from AIA Conference on Architecture & Design 2026. They discuss increased optimism across the industry, evolving architect priorities, booth strategies that stood out, and how manufacturers can better engage architects before, during, and after trade shows.

In this episode of The Intersection, Megan Kacvinsky, Denine Harper, and Steve Coffey break down a common challenge for mid-market building product manufacturers: knowing what kind of outside expertise you actually need. They explore the differences between consultants, fractional executives, and agencies, how to diagnose the real business problem before hiring, and why the right solution may involve more than one resource working together.

In this episode of The Intersection, Megan Kacvinsky and Denine Harper sit down with co-host Steve Coffey to explore what AI can actually do inside a building product manufacturing organization. The conversation moves beyond generative AI and focuses on practical applications around data, production visibility, process improvement, and technology integration, including how manufacturers can connect existing systems without replacing their entire tech stack.

Chief People Officer Debbie LaPinska joins The Intersection to explain why organizational silos cannot be solved by changing an org chart alone. Drawing on more than 30 years across customer service, sales, marketing, HR and leadership, she shares how trust, cross-functional understanding, honest conversations and employee connection create stronger collaboration and better business outcomes.

Digital transformation succeeds when companies stop chasing shiny tools and start solving meaningful business problems. Megan Kacvinsky and Steve Coffey join growth strategist Pierre Tannoux to discuss executive ownership, focused pilots, account-based marketing, speed, the 'tanker and fast boat' model, and why the right mix of people ultimately determines whether transformation scales.

AI can only be as useful as the information behind it. In this episode, Megan Kacvinsky, Steve Coffey and Denine Harper explore how disconnected or incomplete marketing, sales and production data can lead to convincing but flawed AI recommendations - and what manufacturers can do to build cleaner, connected data systems for better decisions.